INDUSTRY DRIVERS

Hydrogen and fuel cells are expected to profoundly impact life in the 21st century.

This is because of the pervasive potential of hydrogen and fuel cells to power automobiles, buses, trains, boats, personal computers, communication equipment and other power-consuming appliances of modern-day living. The overall market size for fuel cells may infact grow beyond that of computers, microchips, and software, evolving into an industry of unprecedented growth potential.

The reason for the tremendous commercial potential of hydrogen and fuel cells lies in the numerous benefits inherent to the technology.

Four key industry drivers have the potential to profoundly impact the growth of the hydrogen and fuel cell industry:

• Escalating concern over climate change and environmental pollution.
• Increased desire to reduce our reliance on foriegn oil supplies.
• Increasing global deregulation of the energy industry.
• Increasing fuel cell investment and activity by well-capitalized companies who have high stakes in the emergence of hydrogen technology.